AUSTRALIA/SOUTHEAST ASIA – The University of Melbourne and Mondelez International have launched a research hub which will gain insights into Asian consumer behaviour and market levers, and inform innovation in ingredient use, consumer experience and product design and packaging.
The A$10 million collaborative research hub includes A$2 million funding from the Australian Research Council (ARC) under the Industrial Transformation Research Programme (ITRP).
Called “Unlocking the Food Value Chain: Australian Food Industry Transformation for ASEAN Markets”, the research hub’s six research streams focus on developing insights into ASEAN markets and consumers, advanced packaging and presentation of food and efficient supply chain management.
The streams draw on the expertise of researchers from the University of Melbourne's faculties of Veterinary and Agricultural Sciences; Medicine, Dentistry and Health Sciences; Science; Business and Economics; the School of Engineering and Swinburne University of Technology. Meanwhile, Mondelez International is contributing research and marketing experience in the Southeast Asian region to each of the streams.
Mondelez International and the University have committed to share research outcomes with small and medium-sized businesses and the wider sector through an open innovation model.
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