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Potential for brand growth in Indonesia

Potential for brand growth in Indonesia, Asia packaging, Indonesia packaging, personal care packaging, food packaging
As the Indonesian economy continues to grow and living standards rise, brand owners can profit by analysing the brand preferences, shopping behaviours, and purchasing decisions of consumers in each of the country’s demographic segments.

One particular group to keep a close eye on is Indonesia’s middle-class and affluent consumers (MACs), a group that is projected to grow from 88 million people in 2014 to more than 140 million by 2020… For the full story, subscribe to Packaging Business Insight Asia here.

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