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Traditional stores still dominate the Southeast Asian retail landscape

Traditional stores still dominate the Southeast Asian retail landscape, Asia packaging, retailers, packaging market trends, Asia retail trends
Traditional retail, consisting mainly of ‘mom and pop’ stores, are earning about half the retail sales generated across Asia.

According to AC Nielsen, this fragmented yet ubiquitous traditional trade channel – which comprises more than five million outlets in Southeast Asia alone – is what is putting brands in front of more consumers, not modern retail.

In 2014, 47.9% of all retail sales were made through traditional retail channels, compared to 17.2% for supermarkets which accounts for the second-largest proportion of sales.

In key developing markets such as Jakarta in Indonesia and Ho Chi Minh City in Vietnam, traditional retail accounts for up to 70% of all retail sales… For the full story, subscribe to Packaging Business Insight Asia here.


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