Founded in Belgium in 1980, Ecover is known for being one of the first companies to create a phosphate-free washing powder. The company now has 35 different products distributed in 40 countries, and in 2012, it joined forces with Method to become the world’s largest green cleaning company.
To celebrate its 35th birthday, Ecover recently launched its popular green brand in North America with a fresh new packaging that communicates the brand owner’s key philosophies of sustainability, efficacy and best-practice manufacturing. Sonoco provided the plant-based plastic bottles for the product range.
"As a leader in the green cleaning space, Ecover sought a packaging partner who could collaborate on sustainable packaging solutions and meet an aggressive commercialization timeline," said Andrew Moreno, procurement director, Ecover North America. "We also required responsive service and a near-site manufacturing facility to minimize lead times and environmental impact. Sonoco has the ability to provide all of this and perfectly meet our needs.
“We feel this new line of packaging will help Ecover reach more consumers while continuing to be deeply rooted in nature-based science."
Ecover's new look hit store shelves across the U.S. in August 2014 in Sonoco's extrusion blow-molded bottles made from Plantplastic, Ecover's proprietary blend of bio-sourced high-density polyethylene (HDPE) and post-consumer recycled (PCR) resin.
The bio-resin, which is produced using plant-based feedstock and recycled resin collected from municipal curbside programs across the U.S., uses up to 90% less energy and emits 75% less greenhouse gases compared to petroleum-based virgin resin, and is recyclable in most curbside recycling programs.
"Sonoco is proud to partner with Ecover to become the brand's HDPE bottle provider in North America, collaborating to produce a fresh new line of bottles," said Jeff DiPasquale, vice president, Sonoco Blow Molding. "Our material and technical expertise, responsiveness, and customer focus created a perfect match between Sonoco and Ecover."