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Carbonated bitters switch packaging format to appeal to younger market

Carbonated bitters switch packaging format to appeal to younger market, Ball Packaging Europe, Haindl’s, packaging, Asia
Beverage brand Haindl’s has added a new packaging format for its carbonated bitters products to appeal to younger and more active consumers.

Haindl´s Bitter Lemon, Ginger Ale and Tonic Water are now available in practical 33 cl aluminum cans from Ball Packaging Europe, adding a modern alternative to the range of glass containers associated with this popular carbonated bitters brand.

Modern beverage cans offer attractive added value for the consumer and in adopting this packaging option, Haindl’s is deliberately addressing a young, active, urban audience. This is a demographic that shows a particular preference for these light yet resilient containers – not just for enjoyment on-the-go but also for their sustainability credentials.

According to Ball, the metal beverage can is “infinitely recyclable without any loss of material quality”. Both aluminum and steel retain their integrity even after multiple remelts, enabling them to be reused without degradation.

In Germany, 96% of all beverage cans are recycled, with obvious positive effects on the energy balance: Recovering beverage cans of aluminum or steel as a starting material saves up to 95% of the energy required for producing the new metals, with carbon dioxide emission levels also being reduced by up to 91%.

All Haindl´s cans are adorned with a QR (Quick Response) code which customers can scan using their smartphone camera in order to retrieve Haindl´s web page, where consumers can get extensive product information, including tempting cocktail suggestions for the refreshing carbonated bitters - Ginger Ale, Tonic Water and Bitter Lemon




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