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Planters Peanuts ditches glass for new plastic jars

Planters Peanuts ditches glass for new plastic jars, Planters Peanuts, Sonoco, packaging, Asia
US –
Popular American snack nut brand Planters has switched from glass peanut jars to a new plastic package that retains Planter’s quality requirements while reducing packaging weight by up to 84%.

In February 2011, Planters launched “Naturally Remarkable,” a brand citizenship campaign designed to raise awareness about sustainable farming practices and to achieve aggressive sustainability goals within the company itself.

Due to the weight of glass as a packaging material, Planters 16oz. and 20oz. glass peanut jars were quickly identified as viable candidates for upgrade. The brand owner approached Sonoco for a solution, asking for a lighter package that would not compromise Planters’ targets for quality, capacity, clarity and shelf life.Planters Peanuts ditches glass for new plastic jars, Planters Peanuts, Sonoco, packaging, Asia

Sonoco responded by delivering a durable, light-weight plastic option that weighted 84% less than the original packaging - while still meeting the Planters brand's stringent quality targets. The significant reduction in packaging materials led to several benefits, including a 25% reduction in the number of trucks required to transport Planters Dry Roasted Peanuts.

Additionally, Planters new plastic packaging is 100% recyclable and BPA free.

“Planters and Sonoco share a commitment to sustainability and have a longstanding relationship that includes collaboration on many new products,” said Sonoco. “For this "Naturally Remarkable" initiative, Sonoco had the capital and expertise needed to produce a sustainable container that met the company's product protection and shelf life requirements.”

Scott Marcus, Planters’ senior brand manager, was pleased with the new packaging solution: "Sustainability is inherent to our brand's identity, and Sonoco was the right company to help us lessen our environmental impact with our new dry roasted peanut packaging."

 

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