CANADA – In its search for a package that would differentiate it from competitors and help improve sales, local candy brand owner Ganong Bros Limited chose a renewable and compostable stand up pouch for its range of Easter confectionery.
Ganong - Canada’s oldest candy company, founded in 1873 – decided to use Innovia Films’ renewable, compostable cellulose-based material, NatureFlex, for the stand up pouches.
Bruce Rafuse, Vice President of Marketing at Ganong explained, “We had two primary objectives in selecting the package: first and foremost was to improve sales and distribution and second to differentiate us from the competition.”
The brand owner considered several alternatives, but based upon feedback from consumers and retailers decided upon NatureFlex due to it being compostable and its distinct competitive advantage.
NatureFlex was an obvious solution for use in this application as the film begins life as a natural product – wood - and breaks down at the end of its lifecycle in a home compost bin (or industrial compost environment) within a matter of weeks.
“Our ultimate goal is to move all our products into compostable pouches,” said Rafuse.
The stand up pouch pack is converted by Canadian converter Genpak, using compostable NatureFlex NKR laminated to a biopolymer sealant layer.
“NatureFlex provides excellent barriers to oxygen and moisture, which ensure the product maintains its quality,” explained Bill Reilly, Development Manager, Genpak. “The film also printed and performed well on our machines
The range of Ganong’s Easter confectionery which is packed in the NatureFlex stand up pouches includes: Chocolate Covered Cherry Eggs, Easter Eggs, Chocolate Covered Marshmallow Eggs and Easter Animal Jellies. These products will be available nationally in Canada in the run up to Easter.
The pack design has already won a PAC (The Packaging Association) Silver Award for ‘Branded Package Made in Canada’.
NatureFlex films are certified to meet the American ASTM D6400, European EN13432 and Australian AS4736 standards for compostable packaging. The wood-pulp is sourced from managed plantations from referenced suppliers operating Good Forestry principals (FSC or equivalent). The renewable biobased content of NatureFlex films is typically 95% by weight of material according to ASTM D6866.