GLOBAL – Yum! Brands, the parent company of KFC, Pizza Hut and Taco Bell, has set a new paper-based packaging procurement policy based on sustainable principles.
The company says it has developed sustainable sourcing principles that will ensure the paper and paper-based packaging products it buys do not knowingly come from illegal or other unwanted fiber sources – including wood from high conservation value forests and forests that have been converted to plantations or non-forest use.
In addition, Yum! Brands’ policy gives preference to suppliers that source wood fiber certified by the Forest Stewardship Council (FSC) or other third-party. The company says it will also source paper and packaging from other national certification systems that are endorsed by the Program for Endorsement of Forest Certification (PEFC), such as the Sustainable Forestry Initiative (SFI), and will work with its suppliers to increase the proportion of certified material as larger quantities become available.
Moreover, the food giant has pledged to increase the amount of recycled content – as permitted by regulatory and technical constraints and within packaging content regulations– across its global system.
While acknowledging that limited availability of suitable recycled fiber restricts its access to such material supply in some geographical areas, Yum! Brands says it will work to incorporate sustainable practices into all its wrappers, napkins and containers worldwide.
Yum! Brands will spend the next few months in discussions with suppliers and collecting data on all paper-based packaging sourcing to assess the company’s current state.
By 2014, the company says it will publish a detailed procurement policy with public targets to achieve its sustainable paper goals.