DENMARK - Carlsberg intends to develop the world’s first fully biodegradable wood-fiber bottle for beverages, to be known as the “Green Fiber Bottle”.
The three-year project – to be conducted in collaboration with packaging company ecoXpac, Innovation Fund Denmark and the Technical University of Denmark – will look into developing all materials used in the bottle, including the cap, from bio-based and biodegradable materials.
Carlsberg is looking primarily at using sustainably sourced wood-fibers, which will allow the bottle to be 100% biodegradable and generate zero waste.
Andraea Dawson-Shepherd, Senior Vice President for Corporate Affairs, said, “At Carlsberg we are firm believers in the importance of a circular economy in ensuring sustainable future growth and development on our planet, and today’s announcement is excellent news.
“If the project comes to fruition, as we think it will, it will mark a sea-change in our options for packaging liquids, and will be another important step on our journey towards a circular, zero-waste economy.”
Carlsberg Circular Community
This latest initiative forms part of the Carlsberg Circular Community (CCC), a cooperation between Carlsberg and selected partners whose aim is to pursue a circular, zero-waste economy by using the Cradle to Cradle framework when developing and marketing new products.
The Cradle to Cradle Design Framework is a system created by Professor Michael Braungart and Mr William McDonough with their companies EPEA Internationale Umweltforschung GmbH and MBDC, LLC, to develop a Cradle to Cradle roadmap and assessment of their products.
The CCC currently comprises six founding partners - namely Rexam, Arkema, O-I, RKW, MeadWestvaco, and Petainer - and two new partners, ecoXpac and 1HQ (a global branding agency). Its goal is to have 15 partners and a minimum of three products Cradle-to-Cradle certified by 2016.
“We want to build our resilience and prepare for future growth in an environment of increased resource scarcity. And we want to develop solutions that benefit not only our business, but also the environment and the societies in which we operate,” said Jørgen Buhl Rasmussen, President and CEO in Carlsberg Group.
“The packaging initiative and the cooperation with suppliers represent a big leap forward. By partnering with our suppliers, we can achieve far more than each of us can do alone.”
Carlsberg is already using solutions that reduce reliance on natural resources, such as refillable glass bottles, which in some markets are used more than 20 times, and the beverage can which is infinitely recyclable. One of the key challenges that the initiative will focus on is creating solutions that are both sustainable and appeal to the consumer.
Following the first phase, further analyses will be done as regards how the initial findings can be used to create new products and solutions that can contribute to up-cycling for a resource-efficient economy and society. Carlsberg says it wants to be a frontrunner for circular economy materials by leveraging Cradle-to-Cradle innovation and quality.