GLOBAL – Disney has pledged to eliminate the use of paper connected to the destruction of endangered forests and animals from its operations and licensees, effectively ceasing sourcing from Asia Pulp and Paper (APP) and Asia Pacific Resources International Holdings (APRIL).
The new policy – developed in partnership with the Rainforest Action Network (RAN) - applies across all of Disney’s direct operations, including Disney media networks, theme parks, resorts, cruise ships, and all its product packaging, copy paper and book publishing.
It will see Disney minimizing paper consumption and eliminating paper products containing “irresponsibly harvested fiber”, and maximizing recycled content and fiber sourced from Forest Stewardship Council-certified forestry operations, as well as requiring compliance from its more than 3,700 licensees that use Disney characters and all of its supply chain partners.
There are 25,000 factories in more than 100 countries that produce Disney products, including 10,000 in China.
Beth Stevens, senior vice president, Disney Corporate Citizenship, Environment and Conservation, said, “The paper policy is an example of how Disney conducts business in an environmentally and socially responsible way, and demonstrates the Company’s commitment to creating a lasting, positive impact on ecosystems and communities worldwide.”
“Indonesia has one of the highest rates of deforestation in the world due, in part, to pulp and paper giants like Asia Pulp and Paper and APRIL," explained Lafcadio Cortesi, Asia Director at RAN.
“Disney’s commitment will reduce the demand for paper made at the expense of rainforests while creating incentives for improved forest management and green growth.”