GLOBAL – In the wake of the Greenpeace-Asia Pulp and Paper fiasco, global toy and boardgame company Hasbro recently announced a new paper procurement policy that will ensure that controversial resources are not being used in any of its packaging.
This move comes incidentially after a number of companies cut ties with Asia Pulp and Paper (APP) after Greenpeace activists lashed out at the Indonesian paper giant for allegedly sourcing its paper products from the Indonesian rainforest and causing widespread deforestation and destruction of the tiger habitat.
Hasbro Vice President, Corporate Responsibility and Government Affairs Kathrin Belliveau said, "Hasbro's new policy, together with the processes we have put in place to ensure successful implementation and monitoring, will help ensure that the paper and wood fiber sourced for our products are sustainable.
"We view leadership in the area of corporate social responsibility as both a strategic goal and the right thing to do, and our new PFPP is yet one more very tangible example of how we are committed to continuous improvement in a range of important CSR areas."
Belliveau added that Hasbro's new policy is intended to ensure that Hasbro’s procurement decisions are aligned with its commitment to environmental sustainability - which includes protecting endangered forests, supporting sustainable forest management, informing suppliers of company expectations, and achieving environmental sustainability goals.
What the policy entails
Hasbro targets to use 75% of paper packaging derived from recycled material and increase it to 90% by 2015.
As stipulated in the new paper procurement policy, Hasbro expects all suppliers of forest products to comply with all applicable international and national legal requirements for forest management, harvest, manufacturing and trade.
Third party verification of legality may be required if a supplier is sourcing wood products from areas determined to be high risk for illegal forest management practices and trade. Over time, Hasbro expects its suppliers to be certified and supply credibly certified wood products.
The policy also states that no sources of Mixed Tropical Hardwood (MTH) virgin fiber shall be used in Hasbro products, including packaging. However, the policy does recognize that some MTH fiber may be present in recycled paper and thus, will be accepted.
Products that originate from controversial sources will also not be procured.
In addition, Hasbro will give preference to forest products that are manufactured without chlorine such as “processed chlorine free” or PCF for recycled products or “totally chlorine free” or TCF for virgin products.
Hasbro expects suppliers to source recycled paper with as much post-consumer recycled content as practical and viable. A minimum of 30% post-consumer recycled content is preferred.
To ensure compliance of the policy, Hasbro will conduct audits in the form of random testing of paper from high risk regions. The supply chain review will follow the guidelines set by The Global Forest & Trade Network (GFTN) Guide to Legal and Responsible Sourcing, and may consider termination if a supplier fails to comply with the policy.
Before announcing the specifics of the policy, Hasbro conducted reviews of its supply chain and met with various stakeholders to evaluate the best possible policy. The company has acquired an FSC certification for its US manufacturing facility and is pursuing similar certification for its manufacturing facility in Ireland.
Bustar Maitar of Greenpeace Southeast Asia welcomed the move: "Hasbro’s move is the latest sign that Asia Pulp and Paper is bad for Indonesia’s forests and bad for Indonesia’s reputation. The company’s forest destruction is threatening the Indonesian President’s commitment to save the forests. Stopping deforestation is good business for everyone.”
"We applaud Hasbro's efforts to support responsible management of the forests and communities that produce the resources for its packaging," said Dr. Robert J. Hrubes, Senior Vice President of Scientific Certification Systems (SCS), a global leader in independent certification and verification of environmental, sustainability, stewardship, food quality, food safety and food purity claims.
Other companies that have announced to stop buying from APP include toy giant Mattel, Belgian retailer Delhaize, New Zealand department store The Warehouse, Australian supermarket Metcash, luxury pen marker Montblanc, the world’s fifth largest coffee roaster Tchibo, and the world’s leading maker of playing cards Cartamundi.
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