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Redesigned compostable BioWare paper cups increase consumer appeal

Redesigned compostable BioWare paper cups increase consumer appeal, Huhtamaki, Asia packaging, Finland, compostable packaging
FINLAND -
Huhtamaki has redesigned its range of compostable BioWare paper cups to give the products a fresh, modern appearance whilst placing further emphasis on their green credentials. 

The new-look range, which includes both hot and cold cups, now features a contemporary ‘Love Nature' logo which not only increases consumer appeal but clearly and stylishly communicates the environmental message of BioWare products.

Manufactured using paperboard material which is 100% PEFC* (Programme for the Endorsement of Forest Certification) Chain of Custody certified, all BioWare paper cups are certified in accordance with EN13432, the European norm for compostability of packaging. This means the cups are fully biodegradable and compostable.  Both the PEFC and EN13432 ‘Seedling' logos feature in the cups' design, providing assurance that the products are from sustainable, legal and traceable sources. 

Huhtamaki says its BioWare Love Nature cups address one of the biggest sustainability issues – paper drinking cups are one of the most challenging paper products to recycle because of the thin plastic lining which ensures they are able to hold liquid.  This means that cups tend to end up in landfill rather than being recycled or composted. 

Redesigned compostable BioWare paper cups increase consumer appeal, Huhtamaki, Asia packaging, Finland, compostable packagingIn a statement, the company said, “Huhtamaki takes its responsibility as a leading packaging and disposables manufacturer seriously, which is reflected in the development of its BioWare paper cups which incorporate a bio-polymer lining derived from plant starches to ensure that the cups are fully biodegradable and can be composted within sixty days in the optimum condition of industrial composting facilities. 

“These green credentials have been proven through projects which have involved composting the BioWare cups and using the resulting compost in several community schemes.”

With their premium appearance, the new BioWare Love Nature single wall paper hot cups come in four tasteful, muted tones inspired by colours from the natural world.  Colours include earth, moss, sand and pebble; and are available in a mixed sleeve of the four colours.  Sizes available are 4oz, 9oz, 12oz and 16oz, as well as a 9oz vending cup. 

Meanwhile, BioWare Love Nature single wall paper cold cups feature an eye-catchingly fresh lime coloured logo, and sizes available include 12oz, 16oz and 22oz.



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