UK – British retailer Sainsbury’s has reduced the diameter of the inner cardboard tube of its toilet roll packaging by 12mm, cutting the number of delivery lorries required by 500 - the equivalent of 140,000 kg of CO2.
The paper in Sainsbury’s toilet rolls has been 100% FSC certified for many years and the cardboard tube has also been certified since September 2011.
As part of its 20 by 20 Sustainability Plan, Sainsbury's says it is committed to making sure that its own packaging has been reduced by half compared to 2005 and this latest initiative will help deliver this. New packaging designs on Sainsbury's own brand products have generated an 11% reduction in the last two years.
In addition, new pack information will help shoppers make more sustainable purchasing decisions, by reassuring customers that it is the same number of sheets and the same quality in each roll, but that it will now use less packaging, take lorries off the road and save the consumer space at home.
Fiona Miall, toilet roll buyer for Sainsbury's said, "We are always looking for new ways to make small changes to our business that can help our customers make more sustainable choices. Our scale means that by making what seems like a relatively small packaging development, we're able to make significant carbon savings.
"Our customers will still get the same number of sheets and the same great quality, but by shrinking the tube, we are able to reduce the overall package size, meaning less lorries are needed on the road to deliver the products to our stores, and our shoppers save valuable storage space. It's innovations like this that will help us to deliver our 20 by 20 Sustainability Plan and will make a positive difference throughout our supply chain."
The new smaller rolls are set to arrive in Sainsbury's distribution depots from May 7 and will hit stores across the country shortly afterwards.