BRAZIL – A brand owner-material supplier collaboration has resulted in the launch of new green plastic bottles for the SUNDOWN regular line of sun care products.
The SUNDOWN bottles use sugarcane-based polyethylene in its packaging, which contains 60% green plastic and 40% recycled material, thus helping to avoid unnecessary disposal of solid waste.
The green plastic developed by Braskem is produced from sugarcane ethanol, a 100% renewable raw material that is also used as fuel in flex cars. Using green resin not only prevents CO2 emissions but also removes CO2 from the atmosphere. For each ton of plastic produced, green plastic sequestrates 2.5 tons of CO2 released during sugarcane cultivation through photosynthesis. This is a significant gain compared to traditional plastic, whose production releases 2.1 tons of CO2.
According to Braskem, during the 2011/2012 summer season, SUNDOWN will avoid consuming around 100 tons of resin produced from petroleum - a non-renewable source - and avoid releasing the equivalent of about 630 tons of CO2 in the atmosphere.
SUNDOWN is the only brand in Brazil's sun care segment to use this technology. Johnson & Johnson, which makes SUNDOWN, teamed up with BRASKEM in 2008 and since then has been working on developing new packaging made of green plastic. For this latest launch, an “I’m Green” logo on the front and back of the packaging helps inform consumers of this sustainable change in packaging.
"SUNDOWN is a brand that develops products for consumers to enjoy the right measure of sunshine. The sun is associated with joy, fun, outdoor activity and nature and hence addressing the issue of sustainability by developing packaging that reduces damage to the environment reflects all that our brand stands for," says SUNDOWN Marketing Manager, Juliana Sztrajtman.
The green plastic is produced at Triunfo's petrochemical plant located in the state of Rio Grande do Sul, with annual production capacity of 200 thousand tons.