UK – British retailer Marks & Spencer has relaunched cake products in new lightweight cartonboard packaging with a unique satin quality and a sense of understated luxury.
Made from 100 % virgin fibre by Korsnäs, Korsnäs Artisan is a specially designed multi-layered cartonboard with a light-coated top surface and an uncoated reverse side. The board’s composition of long resilient fibres provides a robust packaging material, whilst the super-smooth and silky exterior offers excellent printing properties.
This innovative lightweight cartonboard offers quality luxurious packaging, in addition to business and environmental savings. Its quality and durability make it an ideal packaging material for luxury products such as cosmetics, perfume and exclusive confectionery and celebration foods.
Sven Hjelmstedt, Business Manager Cartonboard, Korsnäs, said, “Our new innovative cartonboard offers a unique satin quality, which is not only very smooth but very pleasant for customers to touch and feel. Packaging made of Korsnäs Artisan offers elegance and a distinct sense of understated luxury – perfect for premium market goods.”
Korsnäs End User Director Darryl Rice added, “Korsnäs Artisan should appeal to owners of luxury brands that want to differentiate themselves and engage their customers with a luxury quality finish.”
As it is made from virgin fibre, Korsnäs Artisan meets the strictest hygiene requirements and is approved for direct contact with food. Marks & Spencer is the first retailer to use the packaging for its Carrot &Walnut and Lemon Drizzle cakes.
In addition to its high quality finish, the new packaging also offers both business and environmental benefits in keeping with Marks & Spencer’s ethical and environmental programme, Plan A.
The light-weight cartonboard saves approximately 20 gsm on the overall weight of the board compared to the material previously used. This packaging reduction will help Marks & Spencer to reduce its carbon footprint, by reducing the number of pallets needed to be transported and stored, as well as fewer raw materials moving throughout the supply chain.
The board is also 100 % recyclable.
Anne Harding, Packaging Manager at Marks & Spencer, said, “Our new packaging using Korsnäs Artisan cartonboard not only beautifully showcases our cakes for our customers, it also helps our Plan A commitment to reduce the amount of packaging we use.
“We’ve already reduced our food packaging by an average of 25 % and through using innovative materials such as this; we’re reducing our packaging even further.”