CANADA - PepsiCo Beverages Canada is launching what it claims is Canada's – and North America's – first soft drink bottle made from 100% recycled PET plastic: the 7UP EcoGreen bottle.
PepsiCo says the development of the 7UP EcoGreen bottle is a significant achievement for it and a breakthrough for the Canadian beverage sector because it is more challenging to create a bottle made from 100% recycled plastic for soft drinks than creating a bottle for non-carbonated beverages due to the stress on materials from carbonation pressure.
The food and beverage giant’s 7UP EcoGreen bottle is the result of the successful fusion of existing technology with the best sources of recycled PET plastic and best-in-class processing techniques to produce a 100% recycled PET, food-grade bottle that meets all regulatory requirements and is of the highest quality.
By introducing the 7UP EcoGreen bottle in Canada, PepsiCo Beverages Canada claims it will be able to reduce the amount of virgin plastic used by approximately six million pounds over the course of one year.
Studies published by the Association for Post-Consumer Plastic Recyclers in 2010, estimate this reduced use of virgin plastic will lead to a reduction of more than 30% in greenhouse gas emissions and more than 55% in energy use, based on current 7UP production levels.
"After three years of research and development, we have cracked the code to commercially develop a soft drink bottle made from 100% recycled PET plastic, and Canada has proudly led the way," said Richard Glover, President, PepsiCo Beverages Canada.
"Consumers want products and packaging that reflects their desire to protect the environment, and PepsiCo is committed to delivering on that with this kind of world-class innovation."
Pitch-In Canada, one of Canada’s oldest not-for-profit environmental organizations, welcomes the initiative by PepsiCo.
"At Pitch-In Canada we initiate recycling and composting programs to clean up and beautify streams, wilderness and urban areas," said Misha Cook, Executive Director, Pitch-In Canada. "Any action that reduces the use of virgin plastic by approximately six million pounds annually gets my nod of approval. I commend PepsiCo Beverages Canada and its 7UP brand for taking this important step, and I encourage other manufacturers to follow their lead. Together, we can make a significant difference."
The 7UP EcoGreen bottle will be available across all 7UP and Diet 7UP package sizes beginning in early August, and PepsiCo assures that it will look and feel like any other PET plastic soft drink bottle – consumers will not detect a difference to the packaging or refreshing taste of Canada's number one lemon lime soft drink.
The bottle will be produced in multiple PepsiCo manufacturing facilities across Canada. The company invested US$1 million in production enhancements in its facilities, including resin handling systems and inspection systems.
Although there will be an incremental cost to produce the 7UP EcoGreen bottle, PepsiCo Beverages Canada plans to price 7UP beverages on par with other soft drink brands.
PepsiCo Beverages Canada's long-term plan is to increase the use of bottles made from 100% recycled plastic.