US – Pantene is now producing its new Pro-V Nature Fusion range of shampoo and conditioner bottles primarily from sugarcane-based plastic.
Pantene says it decided to use sugarcane-derived plastic because of its sustainable benefits: 70% less fossil fuel consumption, and 170% less greenhouse gas emissions per ton over petroleum-based plastic.
The new Pantene Pro-V Nature Fusion sugarcane-based packaging will become available across several Western European markets and retailers over this summer and autumn. Pantene says this will be a seamless transition for consumers as the formulas will remain unchanged and the new bottle has virtually identical characteristics to its predecessor and it is as recyclable as before.
The Nature Fusion collection was launched in 2009 and it is sold in all major markets globally.
“The use of sugarcane-based plastic in our Nature Fusion packaging allows us to offer the same performance consumers expect from Pantene but in a more sustainable way,” explained Hanneke Faber, P&G’s Vice President & Brand Franchise Leader for Global Pantene.
“We’re thrilled to be the first hair care brand to use this technology on its packaging but we also recognize sustainability is a journey and we’re fully committed to it.”
This move by Pantene is in line with its parent company Procter & Gamble (P&G)’s goal of replacing 25% of petroleum-based materials with sustainably sourced renewable materials by 2020. P&G’s long term vision is to use 100% renewable or recycled materials on all of its products.