UK - A new paint, manufactured entirely from waste emulsion, is being trialled by B&Q in a plastic pail from RPC Containers Oakham that incorporates 25% post-industrial content.
As the UK’s biggest seller of paints for the retail market, B&Q takes a significant interest in the issue of waste from paint. In a major statement of commitment to long-term sustainability, the company is working with innovative supplier Newlife Paints. This eco-friendly company collects paint destined for landfill, separates it into colour batches and reconditions it into useable recycled paints.
B&Q wanted packaging that would reflect the sustainable nature of the paint itself by incorporating recycled content, and turned to RPC Oakham, a specialist in the manufacture of paint containers.
“We wanted a UK supplier in order to avoid superfluous transportation and therefore to minimise the carbon footprint of the Home Eco paints, and RPC has the best reputation in the UK for incorporating recycled plastic into its containers,” explained Sarah Greenaway of B&Q.
The technically challenging brief involved close co-operation with UK suppliers of recycled plastics to ensure a high-grade polymer capable of withstanding the weight of paint. Tests confirmed that the optimum proportion of post-industrial polymer was 25% in order to maintain the highest standard of consumer functionality and convenience.
The injection moulded PP pail is available in a 5 litre size, and labelled with B&Q’s distinctive green Home Eco livery.
The new paints are being trialled in four branches, in special in-store ‘eco shops,’ with further roll-out anticipated as the project develops.