KBA will be bringing its experience in paper handling, manufacturing scale and wide knowledge of the packaging market to the joint initiative, while HP will contribute its inkjet and IT technology as well as digital press go-to-market capabilities.
The co-developed solutions will be marketed under the HP brand and will help packaging converters increase productivity, scalability and versatility.
The US$2.5 billion corrugated package printing market has been pushing the industry’s growth worldwide due to brand globalization, population growth and a resurging economy. In parallel, trends such as stock keeping unit (SKU) proliferation, micro-segmentation and shorter product lifecycles are driving demand for the shorter run lengths enabled by digital print.
“Addressing the enormous digital opportunity in the corrugated market requires best-in-class technology innovation, portfolio scale and market leadership,” said Aurelio Maruggi, vice president and general manager, Inkjet High-speed Production Solutions, HP. “HP brings this unique combination as well as proven customer success and upgradability to this challenge, and together with KBA, HP can bring even greater value to high-end converters.”
To help corrugated converters and print service providers (PSPs) take advantage of these trends, HP and KBA intend to deliver high-speed roll-to-roll thermal inkjet solutions that provide value chain cost savings while meeting brands’ rigorous quality and volume requirements
“KBA has a rich heritage of developing innovative solutions that meet or exceed customers’ quality expectations,” said Christoph Müller, executive vice president, Web Press Business Unit, KBA. “In working with HP, we will combine our complementary technological strengths to meet the needs of packaging converters.”
Earlier this year, HP entered the corrugated packaging sector with its inkjet web press technology by launching the HP High-speed Inkjet Corrugated Packaging Solution.