US – HP has launched a new Indigo digital printing press that it says will afford printers the freedom and flexibility to offer customers nearly any packaging application, including flexible packaging, labels and shrink sleeves on film or paper.
The HP Indigo 20000 Digital Press is a 30-inch wide, roll-to-roll solution that enables longer print runs of pressure-sensitive, wrap-around label applications and expand into flexible packaging.
It features HP Indigo’s liquid ElectroInk technology – which the company claims is the only digital color printing process that matches gravure printing. The seven on-press ink stations enable converters to meet stringent corporate branding requirements, using HP IndiChrome Pantone-approved on-press four-, six- and seven-color emulations, and off-press mixed spot inks to achieve up to 97% of Pantone colors.
The new press prints color jobs at up to 137 linear feet per minute in Enhanced Productivity Mode (EPM), increasing speed by 33%.
With a wide media gamut, the HP Indigo 20000 Digital Press prints on synthetic or paper substrates from 0.4 to 10 pt, including film, various pressure-sensitive label stocks, shrink and biodegradable materials. Its priming unwinder enables surface or reverse printing on off-the-shelf materials without any preliminary processes.
“The global packaging market is growing steadily, alongside higher demand for shorter run lengths, shorter lead time and higher print quality. This trend is accompanied by supply chain pressures, growing SKU proliferation, and frequent and seasonal redesigns,” said HP.
“Conventional printing has a limited ability to adapt while maintaining profitability. On-demand printing with HP Indigo 2000 Digital Press frees converters and brand owners from these constraints.”
In addition, says HP, on-demand digital printing reduces waste and over-stocking throughout the supply chain, allowing converters to offer their end customers more sustainable packaging solutions.