MALAYSIA – UPM Raflatac has introduced an extensive range of self-adhesive label stock across Malaysia, to help label converters and brand owners’ business needs.
The Finnish company recently invited label converters and brand owners from Malaysia and Singapore to a product launch, which highlighted UPM Raflatac’s thin Raflex MDO label film plus Removable and Opaque label stock ranges.
Raflex MDO is a machine-direction oriented film with excellent conformability and flexibility for labelling contoured and squeezable containers.
Opaque labels provide the perfect solution to cover unwanted information effectively. UPM Raflatac’s Opaque labelling solutions offer optimum opacity, which is provided by a solid-coloured reverse side to the label. This high opacity is especially important for concealing print when over-labelling existing labels and printed packaging, and also hides the contents of clear containers.
Removable label solutions from UPM Raflatac assure that surfaces remain clean and damage-free. The RR 22 and RR 75 adhesives provide excellent removability on paper and filmic surfaces, and RC 10 offers long-term removability on high surface energy materials like metal, glass, ABS plastic and polycarbonate. RR 523U is an ultra-removable microsphere adhesive especially designed for print media.
The launch generated a lot of interest from label converters, particularly with the new ‘marketplace’ concept which provided more opportunities for customers to interact with UPM Raflatac’s product specialists.
“Rather than have a typical one-way seminar, we looked for ways to be more interactive with our customers. Our guests found it interesting to discuss our products and find the answers most relevant to their business needs,” says Low Sim Bean, Business Segment Manager, UPM Raflatac SEA.
During the launch, UPM Raflatac also took the opportunity to introduce a new label stock swatch book.