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Editorial Policy for:
PR Agency Advertorial Press Releases

Packaging PR, Packaging Public Relations Agency, Packaging Press Releases, Advertising Packaging, AdvertorialPR Agencies now have the ability to guarantee their clients publication of their press releases, in our new Content Marketing programme. Up to now, Press Releases promoting client products or services have always been published at the discretion of the Editor. For 90% of agency generated PR we receive tends to yield zero return.

From 1 April 2013 we will only be accepting Press releases from PR Agencies under our new Content Marketing Advertiorial programme.

PackWebasia Market Penetration

Packaging PR, Packaging Public Relations Agency, Packaging Press Releases, Advertising Packaging, Advertorial
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Mainstram Media use of Content Marketing
Forbes
Washington Post

Content Marketing is widely implemented by mainstream media and goes by many names: Advertorial, custom publishing, custom media, customer media, customer publishing, member media, private media, branded content, corporate media, corporate publishing, corporate journalism, branded media and press releases.

Whatever term you give it Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

In other words the purpose is to ADVERTISE and sell product.

The packaging trade press is the ONLY distribution channel that connects two crucial industry sectors:

  • industry suppliers of packaging equipment and packaging printing presses, packaging materials, substrates and consumables (such as inks, solvents etc)
  • buyers and potential customers – package printers, packaging converters, co-packers and the industry specifiers, brand-owners and designers.

For the past 15 years, in print and now online, our editorial policies have evolved as our Asian markets expand.

The growth of the internet has seen our readership grow to a monthly average of 71,595 professional packaging visitors, that's a total of more than 859,000 visitors a year from 161 countries who read more than 2.4 million PackWebasia.com pages in 2012.

As a result we can now offer a Content Marketing programme that takes the guess-work out of publication of your client's product promotional PR.

NOTE: Existing Advertising clients will continue to receive priority FREE Advertorial placement.

 

With the introduction of our Content Marketing programme we will now be according PR Agencies the same consideration as we give Advertising Agencies.

PR Agency Commission Structure

Inserts

Total Rack Rate

Discount

Agency Commission

Total Billing

X1

€ 995

n/a

n/a

€ 995

X3

€ 2,985

-15%

€ 447.75

€2,537.25

One-off press releases intended for publication will be charged at the page rate of € 995
For Multible bookings Agencies can regard this as a new revenue source:
Agencies booking three or more client advertorial placements will receive an agency commission on the booking rate.

To qualify for commissions or additional frequency discounts inserts must be booked, and billed in advance.

As the PR Agency is booking the space, these can be used on behalf of multiple clients.

For longer-term bookings please contact us This email address is being protected from spambots. You need JavaScript enabled to view it..

If you have any questions about promoting products to the Asian Packaging industry please contact: This email address is being protected from spambots. You need JavaScript enabled to view it.

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