Maximised protection for SONY’s video camera corrugated cushioning

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JAPAN – By redesigning the layout of its video camera corrugated cushioning, SONY found that more fragile Components could be repositioned for maximum protection, while reducing material usage.

Jointly developed by RENGO Co., Ltd. and Sony EMCS Corporation Tokai TEC, this internal corrugated cushioning packaging for SONY’s video camera features increased product protection, easier product removal from the casing, and reduced packaging material costs.

By turning the sheet layout 45 degrees when cutting materials, and using diagonal fluting direction, RENGO was able to reduce the corrugated material usage as well as decrease trim loss as it was utilized for other parts.

In addition, by making slight changes to the position of the product and its accessories within the package, the Japanese corrugated packaging giant found that it could enhance the protective elements. The main body of the video camera – the most fragile component – was placed in the centre where there is the highest shock absorption for maximum protection, while less fragile accessories line the sides.

“The product arrangement changes, which included accessories, reduced the volume of the packing capacity. The effective usage of the case flaps also makes it easier for consumers to take the items out while efficiently protecting the product,” explained Mr Yasuyuki Furuta of Rengo’s Sales & Marketing Department, Toyohashi plant.

RENGO’s corrugated cushioning for SONY’s video camera not only won the JapanStar 2011 Technical Packaging Award, it also received the WorldStar Award 2011-2012.