PepsiCo to invest US$600 million to shake up Thai CSD market
- Details
- Published on Tuesday, 30 October 2012 15:17
- Written by Stuart Hoggard
THAILAND: PepsiCo has announced plans to shake up Thailand’s CSD market with a major investment of US$600 million (Bt18.4 billion) in a new bottling plant and to expanding it’s Thai operations. Spread over a three year period, the US food and beverage giant’s investment includes a US$170 million bottling plant in Rayong. The remainder will be spent on infrastructure to develop new sales and distribution networks, human resources and activation of consumer engagement and marketing.
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