AllPack 2016

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New general manager for KBA Asia Pacific

New general manager for KBA Asia Pacific, KBA, Asia packaging, Singapore packaging, packaging printing
KBA has appointed Andreas Friedrich as the new general manager of KBA Asia Pacific in Singapore.

Friedrich replaces Stefan Segger, who will become the new sales director at KBA-Digital & Web Solutions in Würzburg, Germany.

Active in web press sales since 2001, Friedrich has worked successfully at KBA-China in Shanghai since 2005. As general manager for the sales and service of KBA web presses in China, North and East Asia he also has many years of experience and a raft of contacts in the Asian market.

Meanwhile, Segger is taking over as head of the sales team for newspaper, commercial and digital presses at KBA’s headquarters in Würzburg. A focus of his new role will be to establish KBA digital presses (RotaJET series) more firmly on the market and expand on his good business ties with commercial and newspaper companies active in the field of web offset printing further.

Segger began his career in 1984 working at Albert-Frankenthal. Twelve years ago he was appointed general manager of subsidiary KBA Asia Pacific in Singapore. He later also took over the reins of KBA-Australasia. He has since been responsible for the sales and service of KBA sheetfed and web presses in Southeast Asia, Australia and New Zealand, and has considerably expanded KBA’s market position in this growth region together with his team.


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