Wal-Mart launches new convenience store format in China
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- Published on Friday, 03 July 2009 18:23
CHINA – US retai giant Wal-Mart has launched a new convenience store concept branded ‘Huixuan’ in the Mainland, with three new such stores in the eastern coastal city of Shenzhen.
The stores, each with a retail area of 300 square metres, are part of a pilot project by Wal-Mart to explore China's fast growing retail markets.
Wal-Mart says it aims to provide quality and low-price products with its Huixuan convenience stores. It added that the product structures of these stores will be decided by the needs of different target consumers and can be flexibly adjusted to meet customer demand.
The foreign retailer still has not decided exactly how many convenience stores it intends to open in China as the Shenzhen stores are still under trial. If they are profitable, Wal-Mart may expand this new business model to other Chinese cities.
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