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Possible new major player in India’s dairy market

Possible new major player in India’s dairy market, Asia packaging, India packaging, dairy packaging, brand owner
Indian billionaire Ravi Jaipuria, PepsiCo's biggest bottler in South Asia, is looking to enter the country's huge but highly unorganised dairy market by extending his Creambell ice cream brand.

Local media reported Jaipuria is looking to buy a dairy plant in India to manufacture value-added dairy products such as cheese, butter, lassi and yoghurt.

Industry experts say Jaipuria's move is strategic since PepsiCo chief Indra Nooyi had earlier in the year said the food and beverage giant will explore bringing dairy products such as ready-to-drink breakfasts into India. PepsiCo's rival Coca-Cola is also firming up plans to enter the sector… For the full story, subscribe to Packaging Business Insight Asia here.

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