Illustrated Analysis & Commentary
Author: Stuart Hoggard
Page Size: A4
Extent: 180 pp
Images: 200 +
Format: Pdf download only
File size: 5.6 mb
Retail Price: US$595
Pre Publication DISCOUNT - Save 20% US$476
THE ultimate illustrated guide to current trends in the world’s most advanced packaging market.
The very latest in Japanese Packaging Design in the market, this report is more than just a photo-study of more than 200 exquisitely designed packages - it is an analysis of the latest in Japanese cutting-edge technological packaging solutions, going behind the classic visual graphic elements to analyze material construction, sustainability, market requirement and the main driver and motivation behind the development of each individual package.
This report looks at the motivation behind Japanese packaging graphic and structural design and examines the drivers of technology with an in-depth study into the influence of Japanese culture on consumer expectations, the impact of the changing retail sector and how the world's strictest environmental and Circular Economy regulations have driven the packaging industry to innovate.
In addition, the report contains more than 180 pages of examples of the very best of Japanese Packaging Design & Technology – fully illustrated with over 200 photographs, schematics, diagrams and production details from packaging on the market between 2012-14.
WHAT IS THIS REPORT?
Japan has often been touted as one of the most advanced global markets globally, and is a leading trend-setter across the world not just for consumers, but also in terms of technological advancements; many of the packaging solutions you find today into your supermarket were first developed for the Japanese market.
Particularly in Asia, Japanese packaging is looked to for inspiration on how to conceptualise, innovate, and sell in the developing consumer markets of China and South East Asia.
But how does Japan do it?
Zen & The Technology of Packaging Design in Japan analyses more than 200 examples of creative and innovative packaging technologies, applications and materials launched in the Japanese market after 2012 with a particular focus on more than 100 of the very latest new 2014 launches.
Studying the best of the best of Japanese technological packaging development, the report analyses for you the major drivers of the packaging industry: History, Cultural and aesthetic cues, and Consumer Expectations of the main demographic groups - especially the growing 'senior market'; as Japan's population rapidly ages, brand owners and the entire packaging supply chain have developed unique solutions to meet their demands.
The report also examines how products move through a changing supply chain and is sold at retail, and how that impacts on packaging formats and design.
- Food & Confectionery
- Liquid & Beverge
- Cosmetics & Personal Care
- Household & General products
- Electrical & Electronics
- Transport & Logistics
HOW WILL I BENEFIT?
- Understand the cultural cues underlying product packaging in Japan
- Be inspired by the simplicity of minute market-oriented attention to detail
- Find out how to sell to Japanese consumers, and by extension, other Asian markets
- Gain knowledge about the impact of Japan's legislation on packaging design (and get a glimpse into how the EU's Circular Economy Package will also affect packaging conceptualisation)
- Learn how sustainable packaging can be achieved without compromising design integrity
- Discover an entirely new market niche by planning Accessibility and Universal Design into your production workflow
- Be inspired by ideas for your own design projects
WHO SHOULD BUY THIS REPORT?
- Packaging Designers
- Brand Managers & Strategists
- Packaging, Materials & Technology Researchers
- Packaging Buyers
- Business and Markets Developers
- Converters and co-packers
Download the prospectus here: ZEN PROSPECTUS.pdf
Pre Publication DISCOUNT: - Save 20% and pay only US$476
ABOUT THE AUTHOR
Stuart Hoggard is a leading expert and consultant on the Asian Packaging Supply-chain and markets, having spent more than 15 years reporting this region where he has resided for more than two decades.
He is currently the publisher of PackWebasia.com, and Packaging Business Insight Asia, and CEO of the Singapore-based publishing house EP Resources Pte Ltd.
He has been publisher of Asian Packaging Magazine, Flexo & Gravure Asia Pacific and is author/publisher of several market analysis and environmental compliance reports including: A Compliance Guide to Japan's Environmental Packaging Legislation, A Compliance Guide to China's Environmental Packaging Legislation, Understanding China's Excessive Packaging Law, and China's Environmental Packaging Roadmap: The Method for Administration of Packaging Material Recycling.
He is a regular speaker on Asian packaging matters at conferences worldwide, having addressed audiences in Brazil, USA, Sweden, Uk, Monte Carlo, Italy, Australia, Japan, Singapore, Indonesia and Thailand.
He is the driver and co-presenter of the "Packaging Insights Japan Tour" a 1-day seminar that introduces visitors to the Japanese packaging industry held every two years in conjunction with Tokyo Pack and Japan Packaging Institute.
Stuart has been a frequent visitor to Japan for the past two decades, and has observed the country's growth and development into the packaging powerhouse that it is today. Having interviewed many Japanese companies and paid countless visits to Japan's numerous retail stores in Japan to track developments in the way the Japanese market and sell their products, Stuart has accumlated a wealth of knowledge about the Japanese packaging and consumer market, and is the expert author of this report.