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AllPack 2016

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PR Written by Journalists - for Journalists

{tab Our PR Services}

With more than 30 years of experience combined, our staff know what press releases from Asia for the Asian and International markets work, get published, and read by your target audience.

We know because we are expert packaging journalists and editors ourselves.

Types of Press Releases we have conceptualised and written:

  • Product and equipment launches
  • Customer success stories
  • Company event news
  • Exhibition promotion

Contact us to understand how we can enhance your company's marketing and promotion efforts with our PR expertise today!
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{tab Our Distribution Network}Over the years we have built strong relationships with fellow packaging journalists and editors working for packaging & printing magazines around the world.

Our publisher Stuart Hoggard is past President of the International Packaging Press Organization (IPPO) - 2011 to 2014.

Our Editor Trina Tan Ker Wei is currently serving her second four-year term as Secretary-General of IPPO.

Let us help you get your press releases out to the global market. Make use of our extensive media distribution network of more than 70 packaging journalists and editors from 32 countries across the globe today!

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{tab  Client case study: Tokyo Pack}

Tokyo Pack 2014 exhibition For the past 5 years, we have been working closely with the Japan Packaging Institute (JPI), owner and organizer of the biennial premier Asian packaging exhibition - Tokyo Pack - in its international marketing and promotion efforts.

The Brief:

  • Increase international awareness of Tokyo Pack
  • Increase foreign visitor numbers to the Tokyo Pack exhibition

 

The Results - 2012 edition of Tokyo Pack:

A total of 190 pages from 29 specialist packaging publications (both Online and Print media) from the following areas were published:

  • Regional Publications: Europe, Asia, Middle East, Latin America,  World.
  • National Publications: Sweden, Norway, Finland, Germany, Netherlands, Italy, UK, Spain, North America, Mexico, Columbia, Argentina, Australia & New Zealand.

The Return on Investment (ROI) based on calculation of typical cost per page calculationwas approximately USD 950,000.

You can click on the link below to download the complete Media Coverage of Tokyo Pack 2012.

pdfMedia Coverage Tokyo Pack 2012

 

The Results - 2014 edition of Tokyo Pack:

A total of 207 pages from 37 specialist packaging publications (both Online and Print media) from the following areas were published:

  • Regional Publications: Europe, Asia, Middle East, Latin America,  World.
  • National Publications: Sweden, Norway, Finland, Germany, Netherlands, Italy, UK, Spain, North America, Mexico, Columbia, Argentina, Australia & New Zealand.

The Return on Investment (ROI) based on calculation of typical cost per page calculationwas approximately USD 1,035,000.

The number of international visitors who attended Tokyo Pack 2014 jumped almost 40%.

You can click on the link below to download the complete Media Coverage of Tokyo Pack 2014.

pdfMedia Coverage Tokyo Pack 2014

 

International Visitor Event - Packaging Insight Japan Tour

TokyoPack2014 Orientation SeminarTo entice foreign visitors to attend the Tokyo Pack exhibition, in both 2012 and 2014 we organized a one-day Orientation Seminar and Retail Tour for JPI in the same week as the exhibition.

This program was developed, managed and run by us to encourage international visitors to travel to Japan for Tokyo Pack, by making it easier for them to understand the Japanese packaging market, the drivers behind Japan's packaging industry's growth and development, and the potential business opportunities.

Participants paid a discounted fee of USD 350 to attend.

A total of 59 participants registered for this event in 2012.

In 2014, the total number of participants increased by more than 50% to 89 persons.

 

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