JAPAN - As the world’s growing population becomes more vulnerable to the impact of cyclones and hurricanes that put emergency services under stress, packaging plays an ever more crucial role in relief efforts. Yet this is rarely acknowledged; the floods, famines, earthquakes and tsunamis tend to occur in less-developed countries, where a basic lack of infrastructure hampers rescue and relief operations.
Even when cataclysmic disasters such as Katrina and Sandy strike the world’s developed and advanced economies, packaging and its function is overlooked amid the praise, the finger-pointing and politicking.
However, in the wake of what is now known as the Great Eastern Japan Earthquake, a practical analysis of the role of packaging, its functions, failings and effectiveness in times of disaster holds lessons for the entire global packaging supply chain.
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