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My Bottle Drink drop at Tokyo Pack 2014

My Bottle Drink drop at Tokyo Pack 2014, Dai Nippon Printing Co Ltd, Suntory Beverage & Food Limited, Thermos KK, Tokyo Pack
JAPAN –
One of the packaging solutions showcased by Dai Nippon Printing Co Ltd at the recent Tokyo Pack 2014, was the plastic capsule used for My Bottle Drink drop – a new beverage concept jointly developed by Thermos KK and Suntory Beverage & Food Limited.

My Bottle Drink drop was launched in the Japan market in November 2014 as a next-generation beverage solution which allows consumers to drink any beverage they’re in the mood for, anytime, anywhere. It consists of 12 flavours – comprising five kinds of tea, four kinds of coffee and three types of juice – and a thermos cup compressing system which weighs just 400g and retains heat for two to three hours.My Bottle Drink drop at Tokyo Pack 2014, Dai Nippon Printing Co Ltd, Suntory Beverage & Food Limited, Thermos KK, Tokyo Pack

Inspired by the recent capsule coffee machine boom, this portion based dilution system works by placing a 25ml flavour capsule at the opening slot of the thermos bottle, and pushing a handle component which compresses the liquid flavour into either hot or cold water. Depending on the number of times the user pushes and compresses the capsule, he can have either a stronger or weaker-flavoured beverage depending on personal preference.

For Suntory, which developed the 12 flavour varieties, this product has helped create new demand in the beverage market. Thermos KK, a pioneer of vacuum bottle technology and company seeking to further increase the use of personal thermos bottles, shared the idea for and jointly developed My Bottle Drink drop.

My Bottle Drink drop at Tokyo Pack 2014, Dai Nippon Printing Co Ltd, Suntory Beverage & Food Limited, Thermos KK, Tokyo PackSuntory paid special attention to the development of the capsule packaging, which was complicated, as the brand owner needed a container that was strong enough to withstand shocks during transport from factory to retail and onwards to wherever consumers wanted to carry them, without any product leakage.

At the same time, the container had to be easy to crush when pushing its contents into the thermos bottle, with minimal effort and strength needed on the consumer’s part. 

Dai Nippon Printing worked closely with Suntory to develop the right plastic container, ensuring the structural strength of the capsule meets Suntory’s abovementioned requirements, on top of having the barrier properties necessary to protect the flavours. 

My Bottle Drink drop at Tokyo Pack 2014, Dai Nippon Printing Co Ltd, Suntory Beverage & Food Limited, Thermos KK, Tokyo PackThe project took three years of research and development before My Bottle Drink drop was ready to be introduced in the market and can now be found in convenience stores across Japan.

The companies also introduced a new plastic component which allows consumers to compress the My Bottle Drink drop capsule over any mug or PET bottle – offering consumers even more flexibility in usage.




 

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