JAPAN – An eye-catching packaging design concept used for both the mass consumer and higher-end gift packages of a major Japanese nail care brand was one of the highlights at the Package Design Pavilion of Tokyo Pack 2014.
At the recently concluded Tokyo Pack 2014, one of the exhibition highlights was the Package Design Pavilion. Co-organized by the Japan Industrial Designers' Association (JIDA) EAST JAPAN BLOC and supported by the Japan Package Design Association (JPDA) and Japan Graphic Designers Association (JAGDA), this special display area showcased the works of some of the top packaging design agencies in Japan.
One such agency was Creative Workshop (CWs Ltd), based on Tokyo. Amongst the many creative graphic packaging designs which the company was showcasing at its Pavilion booth, one particularly outstanding one was the packaging for the Nail Pro product range of nail clippers from Japanese brand Maruto Hasegawa Kousakujo Inc, featuring the curve of a fingernail as its graphic design theme motif.
While the primary packaging is itself a simple plastic case containing a nail clipper cushioned in protective foam, and a transparent plastic flexible pack that holds the case, the cute graphic design on the plastic pack enables the product to stand out.
Curved transparent windows that look like fingernail outlines break up the brightly coloured background of the pack. Not only does this effectively advertise the purpose of the product, the playful curves and vibrant colour easily captures the eye on retail shelves.
To differentiate between the different types of nail clipper products available, different background colours are used.
The same fingernail motif is extended to the luxurious-looking paper gift packaging design range which Maruto offers to consumers who want a special package which they can use to give presents of Maruto nail clippers to family and friends.
Creating a whole different mood and feel, the folding carton and paper bag secondary packaging have been designed using a creamy-white background and softer, pastel tones of pink, beige and grey to paint a stylish yet feminine look for Maruto.