Designed as a substitute for the standard plastic containers commonly used in Japan to transport the fragile fruit, the new corrugated tray from Rengo holds 10 strawberry punnets suspended and cushioned by corrugated ribs, to prevent spoilage in transit.
When stacked, each tray has a rigid corrugated flange that ‘locks’ into the side-folds of tray above, leaving ample head-space between layers. This mechanism both supports the upper trays and also provides strength to the column of trays, preventing them from slipping and possibly collapsing into the lower trays, crushing the product.
Since strawberry farmers rarely have box-erecting equipment, the trays have been designed to be easy and quick to assemble from flat-pack at the farm.
Simple, but attractive two-colour red and green direct print onto the outer top linerboard, while a brown pattern for the interior tray supports resembles traditional wood containers and gives the illusion of a more expensive three or four colour flexo print job. This allows the tray to do double duty as both transport container and point of purchase display.
When the strawberry punnets have been sold, the cartons are easily dis-assembled into flat packs and are 100% recyclable.
The company was awarded the Japan Packaging Institute’s prestigious President’s Award in the Japan Star 2014 contest and displayed with the winning packs at Tokyo Pack 2014.