- Published on Friday, 27 July 2012 09:00
- Written by Staff Reporter
BRAZIL – For people on the move, global coffee specialist Melitta has launched coffee flavoured milk drinks in handy carton packs that are perfect for consumption on the go.
Melitta is now using the SIG Combibloc packaging system to market its coffee flavoured milk drinks “Wake” in combifitSmall 250 ml carton packs. The beverages are available in Toffee, Mocca and Chocoberry (white chocolate and strawberry) flavours in Brazil.
“Ready-to-drink coffee drinks are becoming more and more popular in Brazil. And with good reason – not only do they taste great, but they perk you up in a natural way,” says Ricardo Rodriguez, Cluster Head South America at SIG Combibloc.
“Packaged ready to drink, they’re ideal for mobile consumers who don’t want to miss out on an energising coffee treat even when they’re out and about, such as playing sport or enjoying their leisure time.
“Traditionally, in Brazil people still mainly brew coffee freshly and drink it hot, but we’re seeing clear potential for growth especially with a dynamic, young consumer group.”
“Wake” milk mix drinks are filled using a co-packer's CFA 712 filling machine, also supplied by SIG Combibloc. The equipment consists of a high-speed filling machine designed to produce 12,000 packages an hour.
In all format sizes, combifit is a sturdy, slender carton pack which curves outward at the front, and inward at the back. This makes the carton pack exceptionally easy to hold, and on the sales shelf and during transportation, carton packs can be arranged one behind each other in a space-saving manner.
Designed as a convenient packaging solution for out-of-home consumption, combifitSmall is aimed at the dynamic adult target group, and at children. The carton pack is provided with a U-shaped drinking straw with a diameter of 8 mm.
Rodriguez says, “With the Melitta brand beverages, we’re delighted to see delicious products in combifitSmall on the Brazilian market. The perfect launching pad for developing the local presence of the attention-grabbing combifit carton pack in the single-serve format.
“Just like the combifit formats combifitPremium and combifitMidi, which are already very popular in Brazil, consumers will recognise the combifitSmall carton pack as a special, premium packaging. Then when they hold the carton pack in their hand, this impression is confirmed. The ergonomic design gives the carton pack a firm grip and makes it easy to handle.”