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Changing packaging formats for the Carribbean Choice

UK – To keep in line with competitors, Grace Foods UK has decided to move its Caribbean Choice Hot Pepper Sauce and Sweet Chilli Sauce from a squeezy plastic bottle into a 250ml white flint glass bottle.

Tetra Pak gains from Australasian push to increase Asian dairy exports

AB InBev wins packaging suit in Chinese court

Watsons and Boots to expand in Thailand’s health and beauty retail sector

New stretch sleeve label fits contoured containers like a second skin

Malaysia imposes BOPP anti-dumping duties for five years

Spanish rotary offset press company appoints agent for Indian market

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Business & Finance

Tetra Pak gains from Australasian push to increase Asian dairy exports

AUSTRALIA/NEW ZEALAND – Tetra Pak says it is working with Australian and New Zealand processors on about 10 projects as both countries work to tap unme...

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Compliance

AB InBev wins packaging suit in Chinese court

CHINA – Xiyingmen Beer Co Ltd has been ordered by a Shanghai court to pay AB InBev-owned Harbin Brewery Group Ltd US$64,717 (RMB 400,000) for using pac...

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Sustainability Matters

Taiwanese legislator calls for styrofoam ban

TAIWAN – A ruling Kuomintang legislator has called for a ban on the use of styrofoam instant noodle bowls in Taiwan over health safety concerns.

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Branding & Retail

Watsons and Boots to expand in Thailand’s health and beauty retail sector

THAILAND – In response to fierce competition in the personal care, health and beauty retail sector, foreign specialty retail chains Watsons and Boots h...

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Asia's Largest Packaging Network!

Graphic & Structural Design

Changing packaging formats for the Carribbean Choice

UK – To keep in line with competitors, Grace Foods UK has decided to move its Caribbean Choice Hot Pepper Sauce and Sweet Chilli Sauce from a squeezy plastic bottle into a 250ml white flint glass bottl...

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Material & Innovation

New stretch sleeve label fits contoured containers like a second skin

SWITZERLAND - Dow Europe GmbH and PetroplastVinora AG have partnered to develop an innovative new stretch sleeve label solution that addresses many needs of brand owners who label highly contoured bott...

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Industry Trends

Sales growth of China’s top retailers lowest in 10 years

CHINA – Retail sales of the top retailers in China fell to the lowest point for the decade in 2012, according to the China Chain Store & Franchise Association (CCFA).

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Events

interpack 2014 now open for exhibitor registrations

GERMANY – Companies can now register for interpack 2014, which is taking place at the Düsseldorf exhibition grounds from 8 to 14 May 2014.

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Packaging Technology

Package Converting

Perceived cost barriers to improving product safety unfounded - global study

GLOBAL - Perceived cost barriers to improving product safety are unfounded, according to new independent global research which suggests that escalating consumer demand coupled with substantial annual r...

Package Printing

Epson launches SurePress in Asia

ASIA - Digital imaging and printing solutions provider Seiko Epson Corporation has launched its Epson SurePress L-4033A digital press in Asia outside of Japan.

Installations

Siam Kraft Industry invests in new containerboard line

THAILAND – Siam Kraft Industry Co has invested in a new containerboard production line for its Ban Pong mill in Ratchaburi, Thailand, increasing its production capacity by as much as 300,000 tonnes.

Tag & Label

Travtec unveils all-in-one track & trace pharmaceutical packaging solution

UK – A comprehensive anti-counterfeiting solutions for drug packaging, Travtec’s Pharmacarton Lite Coding Station helps pharmaceutical companies meet current and upcoming global track-and-trace regulat...

Packaging 302: Extending Packaging Design Technology

Details: Published on Sunday, 22 November 2009 10:41

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The growing grey market is challenging Packaging designers to develop barrier-free inclusive packaging yet retain cost-efficiencies.
This course introduces the Universal Design (UD) challenge to develop packaging that is easy to open, close, store & understand.

Packaging 302: Extending Packaging Design Technology
Level: Intermediate/Advanced	Duration: 1 Day
Who Should Attend? Packaging Brand Managers, Technologists and Structural Designers planning a product launch
Objectives: To provide an introduction to techniques to make packaging more accessible to new growing market groups: the elderly, disabled or young, while enhancing existing target markets with convenience features	Outcomes: Students will have an understanding of the difficulties Packaging presents to these new consumer segments and how to integrate solutions.
*Course Content:*
Introduction to UD What is UD? Why is important? The financial case for UD How UD can Extend Market Reach Redefining Conventional Market Segments: Grey, Disabled, Young Quantifying the Market Examples of UD In Daily Life/ In the High-street/ In Packaging	Integrating UD into the Existing Workflow Re-thinking the Design Process: Product Identification - marking Portability, Storage, Ease of Opening, Closing & Re-packing Ease of Use Instructions for Use Sorting & Package Disposal The ISO Standard for UD - What is it?
The UD Checklist 20 Questions to Ask at the packaging concept planning stage What it the bottom-line benefit? Grey consumers never buy a product because of a UD feature - Buy they certainly DON’T buy those without! How to meet latent consumer expectations