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PR Agencies

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Editorial Policy for:
PR Agency Advertorial Press Releases

press-release-iconPR Agencies now have the ability to guarantee their clients publication of their press releases, in our new Content Marketing programme. Up to now, Press Releases promoting client products or services have always been published at the discretion of the Editor. For 90% of agency generated PR we receive tends to yield zero return.

From 1 April 2013 we will only be accepting Press releases from PR Agencies under our new Content Marketing Advertiorial programme.

PackWebasia Market Penetration

PackWebasia Readership Data
Click image for details

Mainstram Media use of Content Marketing
Washington Post

Content Marketing is widely implemented by mainstream media and goes by many names: Advertorial, custom publishing, custom media, customer media, customer publishing, member media, private media, branded content, corporate media, corporate publishing, corporate journalism, branded media and press releases.

Whatever term you give it Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

In other words the purpose is to ADVERTISE and sell product.

The packaging trade press is the ONLY distribution channel that connects two crucial industry sectors:

  • industry suppliers of packaging equipment and packaging printing presses, packaging materials, substrates and consumables (such as inks, solvents etc)
  • buyers and potential customers – package printers, packaging converters, co-packers and the industry specifiers, brand-owners and designers.

For the past 15 years, in print and now online, our editorial policies have evolved as our Asian markets expand.

The growth of the internet has seen our readership grow to a monthly average of 71,595 professional packaging visitors, that's a total of more than 859,000 visitors a year from 161 countries who read more than 2.4 million PackWebasia.com pages in 2012.

As a result we can now offer a Content Marketing programme that takes the guess-work out of publication of your client's product promotional PR.

NOTE: Existing Advertising clients will continue to receive priority FREE Advertorial placement.

 {tab PR Agency Terms}

With the introduction of our Content Marketing programme we will now be according PR Agencies the same consideration as we give Advertising Agencies.

PR Agency Commission Structure


Total Rack Rate


Agency Commission

Total Billing


€ 995



€ 995


€ 2,985


€ 447.75


One-off press releases intended for publication will be charged at the page rate of € 995
For Multible bookings Agencies can regard this as a new revenue source:
Agencies booking three or more client advertorial placements will receive an agency commission on the booking rate.

To qualify for commissions or additional frequency discounts inserts must be booked, and billed in advance.

As the PR Agency is booking the space, these can be used on behalf of multiple clients.

For longer-term bookings please contact us This email address is being protected from spambots. You need JavaScript enabled to view it..

{tab Client Advantage}

The PR overlapIn this new age of Publishing the mantra is Content is King - actually, Content has always been King - a well-written article functions as an endorsement from a publication.

However it is becoming increasingly more difficult for PR Agencies and their clients to place promotional editorials in front of the customer as the volume of mass-mail increases.

Editors are employed to seek out and write News and Feature stories their readers want to read. Publishers are reluctant to devote editorial time and valuable space to the publication of what the editors and their readers view as free advertising.

Our Editorial Team will continue to write and publish Packaging Industry NEWS according to our reader's interest (we monitor our reader-traffic regularly and adjust our editorial content to their interests).

Content Marketing Value Add

The objective of our Content Marketing programme is to help clients stand above the junk-mail and drive reader attention to their story, with:

  • Guaranteed publication of client PR as a FULL PAGE Advertorial in the Supplier News section of PackWebasia.com
  • Front-page presence
  • User defined auto-translation into the 12 main languages of Asia
  • Automatic indexing of the article on Google, Yahoo, Excite and Bing (in Chinese)
  • Social Media presence on Twitter, LinkedIn, Facebook and other external sites
  • Video can further enhance the message


If you have any questions about promoting products to the Asian Packaging industry please contact: This email address is being protected from spambots. You need JavaScript enabled to view it.

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