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Felica IC-on-finger

JAPAN - The future of smart consumer product packaging is upon us; RFID IC chips embedded in packages track and trace individual product movement through the supply chain allowing deliveries to the minimart just-in-time to catch the school lunch crowd. In store, teenage schoolgirls use near field technology, or QR code readers, on their hand phones, to view product information and check today’s loyalty club rewards embedded each lunch pack.

PACKAGING BUSINESS INSIGHT ASIA

1 PBIA May2015 web

Zen-Japanese-packaging-Ad

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