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Shiseido establishes Asia Pacific headquarters in Singapore

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Shiseido establishes Asia Pacific headquarters in Singapore
SINGAPORE –
Japanese cosmetics and skincare giant Shiseido has set up its Asia Pacific headquarters in Singapore to enhance marketing in the region.

Shiseido, which views Asia Pacific as one of the markets with the “greatest growth potential”, explained that enhancing marketing capabilities has become a key issue over the past few years as competing brands have increased investment.

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PACKAGING BUSINESS INSIGHT ASIA

1 PBIA May2015 web

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