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Japan's Kajiwara opens Singapore sales office to meet Southeast Asian demand

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At Kajiwara Singapore's test room
SINGAPORE –
Japanese food processing machinery manufacturer Kajiwara Inc has established a subsidiary in the Southeast Asian city-state of Singapore.

Located in the western part of Singapore at Science Park Drive, Kajiwara Singapore Pte Ltd is the Japanese company’s Southeast Asian sales base. It also houses a show room and test room so customers can visit to view its machines, or test their products using our equipment.

With its customers expanding overseas, and interest and demand from Southeast Asia increasing, Hidehiro Kajiwara, President of Kajiwara Inc, explained that the company’s own expansion outside of Japan is a natural growth progression

“Our customers are exploring new markets and are building factories abroad, especially in Southeast Asia. On the other hand, our foreign customers are increasing in Singapore, Indonesia, Philippines, Malaysia, Thailand, etc,” said Kajiwara-san.

“This made me realize that we needed to have a base overseas, especially in Singapore. So we started exploring options in end-2012 to set up an office here. “

Hajime Wasai, Manager of Kajiwara Singapore, said that because the common methods of cooking in Japan are similar to that of Singapore and other Southeast Asian countries, the company is confident that Kajiwara’s food processing machinery solutions will become as significant and well-known in this region as they are in its home market.

“Singapore is a hub of Southeast Asia. We would like to become a center of sales and service in Southeast Asian countries, that is our target to achieve,” explained Wasai-san.

“We would like to support the automation of the Food Processing Industry in this region, and grow up together with the expanding food industries in South East Asia. By being opening a sales base in this region, we can supply faster and better service to all customers here.”

Kajiwara-san commented, “We have a new blank canvas here in Singapore now and we look forward to painting our bright future on this canvas by providing deliciousness to Southeast Asian countries with Kajiwara machines.”

 

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