Printing tags and labels for the haute couture scene
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- Published on Wednesday, 08 June 2011 17:02
CHINA – The Shanghai Guichao Fashion Accessories is using one of KBA’slitho presses, the B2 (29-inch) Rapida 75, to print tags and labels and address a lucrative niche market.
Based in the Shanghai Metropolitan area, Shanghai Guichao Fashion Accessories has built up a fine reputation in the international fashion industry in the seven years since it was established. The innovative 80-employee company specialises with considerable success in the production of quality tags and labels for fashion brands. The choice of price, size, product description and manufacturer labels is impressive, as is the range of substrates used.
Around 90% of the company’s customers are in Europe, mainly in Italy and Spain, but it also exports to the USA and Japan, and has a growing domestic base.
The company started up with Chinese mono presses and later added a number of secondhand machines. In 2010 it purchased a new KBA Rapida 75 which came on stream just under a year ago.
Chief executive Tang Gui Chao took a close look at the market prior to choosing the 75: “We consulted all the major vendors and soon opted for KBA. A step like this demands confidence in press technology and the on-site service provided. An open information policy, convincing reference installations and an impressive service presence have made the Rapidas a brand name.”
He adds, “When we launched the project in 2009 there were very few Rapida 75 press lines in China, but we had no doubts that we had made the right choice. Quality, productivity and product diversity have been materially enhanced with the new press. March to August is our busiest period, and we made the most of the extra capacity by increasing the daily running time from eight to twelve hours.”
