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The growing grey market is challenging Packaging designers to develop barrier-free inclusive packaging yet retain cost-efficiencies.
This course introduces the Universal Design (UD) challenge to develop packaging that is easy to open, close, store & understand.

Packaging 302: Extending Packaging Design Technology
Level: Intermediate/Advanced
Duration: 1 Day

Who Should Attend?

Packaging Brand Managers, Technologists and Structural Designers planning a product launch

Objectives:

To provide an introduction to techniques to make packaging more accessible to new growing market groups: the elderly, disabled or young, while enhancing existing target markets with convenience features

Outcomes:

Students will have an understanding of the difficulties Packaging presents to these new consumer segments and how to integrate solutions.

Course Content:

Introduction to UD

  • What is UD? Why is important?
  • The financial case for UD
  • How UD can Extend Market Reach
  • Redefining Conventional Market Segments: Grey, Disabled, Young
  • Quantifying the Market

Examples of UD

  • In Daily Life/ In the High-street/ In Packaging

Integrating UD into the Existing Workflow

Re-thinking the Design Process:

  • Product Identification - marking
  • Portability, Storage,
  • Ease of Opening, Closing & Re-packing
  • Ease of Use
  • Instructions for Use
  • Sorting & Package Disposal

The ISO Standard for UD - What is it?

The UD Checklist

  • 20 Questions to Ask at the packaging concept planning stage
  • What it the bottom-line benefit?
  • Grey consumers never buy a product because of a UD feature - Buy they certainly DON’T buy those without!
  • How to meet latent consumer expectations

PACKAGING BUSINESS INSIGHT ASIA

1 PBIA May2015 web

Zen-Japanese-packaging-Ad

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