Read more: Copolyester provides eye-catching, modern look to new Malibu liqueur
FRANCE - To increase shelf appeal and consumer interest for its new addition to the Malibu family, French spirits manufacturer Pernod Ricard looked to Eastman Chemical Company and its Embrace copolyester when creating labels for Malibu Red, a rum and tequila liqueur.
Read more: Diageo Ireland launches new packaging look for Harp Lager beer
IRELAND – Diageo Ireland has launched a new brand identity for its Harp lager beer, with a completely new packaging design that helps increase its relevance to a new generation of Northern Ireland’s drinkers and restore some of the brand’s illustrious heritage.
Read more: A challenger brand strategy for new bleach packaging design
UK – Jeyes has repositioned the brand identity for its Parazone Bleach product range with a new packaging design that communicates the product’s powerful germ-kill ability.