Translating the Brand concept to the final sales package can be a costly exercise without a solid Design for Print or Package Print Production background.
In Asia colleges rarely provide these subjects, with the result that the skills required to produce printable designs are learned on-the-fly by both Package Designers and their Brand Owner clients - often with serious cost implications.
This Unit removes the guess-work and variables and ultimately finger-pointing from the Packaging Printing Process.
This Unit is delivered at INTERMEDIATE & ADVANCED levels only for Brand Owners, Package Designers & Packaging Suppliers who need a basic grounding in Printing the Package.
It is available in two separate complementary modules :
- Design for Print Production
- Pre-press & Print Fundamentals
These modules can be delivered individually or together as a single course or within Unit 302
|Packaging 303.1: Design for Print Production|
|Level: Intermediate|| Duration:1 Day
Who Should Attend?
Non Printing Specialists:- Packaging Designers, Brand & Marketing Managers who participate in the packaging design & production process
This Unit addresses the technical production issues of graphic design for packaging. This module provides an appreciation of the factors affecting colour perception, how colours are applied in the package printing process, the impact and application of colour in packaging.
Students will understand the technical process of translating a marketing concept into a printable product.
|Print Production Design Fundamentals
||Colour for Packaging vs Commercial print:
Preparing the Art-work for print
|Packaging: 303.2 Pre-press & Print Fundamentals|
| Level: Advanced
|| Duration: 1 Day
Who Should Attend?
Packaging Design Art Directors and Brand & Marketing Managers participating and supervising the packaging design, commissioning & production supervision process, and require a more in-depth knowledge of pre-press and print
This Unit addresses the technical production issues of print production for packaging.
It provides a foundation for non-printers to authoritatively check and approve print.
Students will understand the technical process and the cost implications of printing and apply them in their workplace.
|A. Pre-press Fundamentals
B. Printing Fundamentals
Understanding fundamental printing
Variable factors to be considered
The Final Sign-off
Print Costing & Control