- Published on Thursday, 28 October 2010 17:32
CHINA - According to TNS Worldpanel China, step by step, China will reach 25% of the global demand for luxury goods by 2015, China has indeed become the world's most dynamic luxury goods market. Without a doubt, the luxurious, elegant and creative packaging is the essential driving force to improve the brand’s image and international competitiveness. As Asia's leading trade fair for luxury packaging - the 4th edition of LUXE PACK SHANGHAI will be held on 29-30 March 2011 at the Shanghai International Convention Center.
LUXE PACK SHANGHAI has stationed in China since 2007 as the very important component of global strategy of the top international luxury goods packaging exhibition- LUXE PACK MONACO which has just gone through its 23rd edition. Now, LUXE PACK’s luxury packaging trends has already swept the whole world! From Monaco (23 editions) to New York (8 editions) and then to Shanghai (3 editions), with its great global success, LUXE PACK proves to the packaging industry that LUXE PACK SHANGHAI is the best platform in China to grasp booming business opportunities in Asian luxury market!
LUXE PACK SHANGHAI 2010 review :
1. International leading enterprises, together in Shanghai
The 3rd edition of LUXE PACK SHANGHAI has attracted numerous international top enterprises. The exhibitors are from mainland China, Hong Kong, Taiwan, France, South Korea, Japan, Italy, Spain, Britain, Germany, Singapore and other countries in the world. For example, Beautimax (Hong Kong), Humidif (Spain), Parcome (France) specializing in packaging and display; Elcos (Korea), Euro Cosmetic Asia (Taiwan), SR Packaging Inc (Taiwan), Shanghai High-ART Package Co.,Ltd (China Mainland), Yonwoo (Korea) in container manufacturing; Hucais Group (China), Starlite Printers Limited ( Hong Kong), Grapac (Japan), Favini (Italy) in printing and materials; and the most renowned design studios like Aesthete (France), BETC Design (France), Cent Degrés (France) etc
2. Top Luxury brands, come to visit the show
A multitude of decision-makers from more than 40 countries have visited LUXE PACK SHANGHAI 2010! The visitors cover all different fileds of luxury industry. 38% of the visitors were from the cosmetic / perfume sector, such as Dior, Estee Lauder, Biotherm, Shu Uemura, Sephora, Unilever, L'Oreal, Jurlique, Kanebo, Revlon, Herborist and so on; visitors from food / health sector accounted for 11% of the total audience, a lot of renowned brands including Ferrero Rocher, Lindt and Tong Ren Tang have visited the exhibition. The spirit brands such as Pernod, Ricard, Luzhou Laojiao, Changyu, Chateau Junding reached 9% and become the 3rd biggest visitor category of the trade faire following by fine jewelry / watches field with the record of 8% , such as Rolex, Casio, Liuligongfang, Matsu Jade jewelry, HSTC, CTF, etc.. Of course, visitors from fashion accessories, clothing, household goods, luxury goods like tobacco & tea areas also came to the scene to find innovative packaging technology and appropriate partners.
3. Ecological luxury, green fashion
While luxury packaging industry is turning into environmentally friendly trends, LUXE PACK SHANGHAI 2010 has unprecedentedly set up a special “ LUXE PACK IN GREEN” area where exhibitors could display their best, innovative and sustainable packaging solutions: SR Packaging (Taiwan ) brought its patent designed mechanism - the beam core structure, Fifield (Hong Kong) showed its natural fiber products constructed by varying combinations of cotton, hemp and silk, Diam (France) presented its bamboo fiber products and the famous French design studio Aesthete introduced Oriental Lounge – a perfume bottle which can be refilled to infinity. In the meantime, Xiamen Elite (China Mainland) distributed its exquisitely designed ecological non-woven bags during the 2 day trade show to promote the environmental protection; experts from China Academy of Printing Technology & Keyin Print Media China have shared their view of “green road to luxury packaging” with visitors through the free conferences.
Highlights of the 4th edition of LUXE PACK SHANGHAI:
While continuing to be more and more selective, the 4th edition of LUXE PACK SHANGHAI will surely uphold the glory and gain more new breakthroughs!
As the very important branch in Asia of an international leading luxury goods packaging exhibition, LUXE PACK SHANGHAI has been captivating all the industry professionals in the whole world since the beginning. Both occidental exhibitors and Asian exhibitors accounted for half of the total number in last edition in 2010. In 2011, organizers will continue to actively explore the Asian market while consolidating the exiting resources in order to attract more local Asian companies to participate in this luxury packaging feast! Considering that the enterprises Singapore are renowned for their advanced technologies and innovative concepts thanks to Singapore government’s support to environmental protection and high-quality packaging material development, LUXE PACK SHANGHAI turned its attention to this famous “city-sate”. Meanwhile, Malaysia with a surface of 330,000 square kilometers seems to have great potential in paper&plastic packaging and printing, it has also been listed as a new prospect for 2011 edition.
Although LUXE PACK SHANGHAI 2010 has won many domestic and foreign media tracking reports, and has conducted many media interviews, the organizer will continue to expand efforts to promote the next edition before and after the show. More updated news of the trade fair, exhibitors, technologies, trends etc will be communicated in a very varied media campaign covering different media categories, such as packing, printing, design, cosmetics, food, luxury, grand public and so on. What’s more important, the communication promotion will not only involve media from mainland China, Hong Kong, Taiwan, Korea, Japan, Singapore, Malaysia but also from France, Britain, Italy, Spain, Germany, the United States and other Western countries. LUXE PACK SHANGHAI will benefit from the global branding of LUXE PACK!
More than 10 professional conferences are arranged throughout every edition of exhibition. Experts from the world (China, Japan, Singapore, France, Belgium …) will give their splendid speeches to help audience to find new packaging solutions. In 2011, LUXE PACK SHANGHAI will continue to emphasize the free conferences, aiming at gathering more international authoritative experts to bring more industrial themes. The topics will be more rich and colorful, could involve design, consumer behavior, brand image building, creating demand for luxury goods, luxury market development, environmental protection, the latest technology and trends, legislation etc…
We look forward to seeing you at the 4th edition of LUXE PACK SHANGHAI, on 29-30 March 2011 at Shanghai International Convention Centre!