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Tokyo Pack 2014

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Packaging Design

Extending packaged product shelf-life key to Asda and their suppliers

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UK -
Food waste reduction remains high on the agenda for UK retailers, and extending the life of fresh produce during transportation, storage and on-shelf is becoming increasingly important in the battle to reduce waste. Asda is the first retailer to launch into UK stores this summer packed potatoes that have a significantly increased shelf life compared with conventional packs.

Read more: Extending packaged product shelf-life key to Asda and their suppliers

Analyzing Coke’s ice bottle

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COLUMBIA -
Coca-Cola, or simply Coke, has launched a bottle made entirely of ice. Throughout the brand’s history and extending to the present, Coke has recognized packaging as a powerful marketing tool. The iconic hour-glass-shaped bottle, the red-and-white corporate colors, the brand name rendered in Spencerian script—you get the picture. And therein lies the challenge: how to continue leveraging packaging as a marketing tool without harming the brand’s image.

Read more: Analyzing Coke’s ice bottle
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