SOUTH KOREA - Korea Tobacco & Ginseng Corporation (KT&G) has introduced a sophisticated ‘Limited Edition’ pack for its premium super slim Esse Change cigarette product to coincide with the celebration of the Korean Lunar New Year.
The largest domestic tobacco company in the country and the world’s fifth largest tobacco firm approached API for help in developing a luxury design that captured the lunar celebration and added a dynamic element for Esse Change users while still maintaining the demanding production requirements of a super slim cigarette pack.
With this in mind API provided KT&G with the latest Fresnel Lens PET Laminate, giving a depth and kinetic focus that radiated across the pack and allowed a sophisticated interplay between the pack print and design.
Using KT&G’s artwork as its basis, API worked closely with the lens design to deliver maximum depth within the hologram for Esse Change’s Limited Edition product. This ensured the demanding technical requirements of the super slim pack were met.
The API Fresnel Lens Laminate is supplied in sheets to the precise registration demanded for over-printing in Korea and the creation of the super slim pack at KT&G. Offering significant depth and movement, Fresnel micro structures provide an optically correct lens which both transmits and reflects light.
David Peters, Creative Development Manager at API, said, “Custom holographics and fresnel lenses when combined with API’s precise registration capability are exciting technologies that give real depth to a brand’s packaging and link with the trend for both shelf presence and the wow factor demanded by consumers across a wide variety of categories.”
Over nine million Limited Edition Esse Packs were produced in time for the Korean Lunar New Year. The packs were manufactured in less than three months and involved a number of global supply chain partners to ensure production was kept to schedule.
“The Fresnel Lens Laminate has enabled KT&G to add value to the Esse Change brand in a visually unique way through the interplay between API’s Fresnel effect and the printed pack,” said Antony Fitzsimmons, Sales Manager at API.
“We are now working further with KT&G to use the Fresnel Lens Laminate on their Bohem Cigar brand in order to provide a premium and highly visual effect to this pack,” he added.