INDONESIA - Frisian Flag Indonesia, a subsidiary of Royal FrieslandCampina N.V., has launched ‘Frisian Flag’ brand strawberry and chocolate milk in combiblocXSlim 80 ml. This is the smallest packaging volume size available from SIG Combibloc hitting the shelves for the first time ever.
Fidiyantri Cholid, Senior Brand Manager RTD at Frisian Flag Indonesia, said “In Asia, beverages in small carton packs are big-sellers, because many consumers want the convenience aspect. They prefer beverages in carton packs they can take with them and conveniently drink from even when they’re out and about.
“And any packaging with a chance of success also needs to be suitable for children’s little hands,” he added. “Moreover, beverages in very small carton packs can be offered at an attractive and affordable price – even children can buy them from pocket money.
According to Oliver Ihloff, Product Manager for combiblocXSlim at SIG Combibloc, combiblocXSlim is a packaging solution that perfectly accommodates a growing market trend: “Globally, small-format beverage packaging in volumes below 200 ml has enjoyed high growth rates for a number of years – particularly in the Asia region, South America and the Middle East. And there’s a clear positive trend for the future, too.
“Considered worldwide, from 2013 to 2019 the number of small-format beverage packages is set for an annual growth rate of 5.4%. The carton pack is also benefiting from this. While the carton pack had a 58.4% share in 2013, this figure is expected to be 61.4% in 2019.”
The combiblocXSlim can be used to fill milk and dairy products as well as non-carbonated soft drinks. They can be provided with 6 and 8 mm straw holes. This ensures that, with the right drinking straw, even beverages with a creamy consistency are easy to drink straight from the carton pack.
In addition, the combiblocXSlim has a base area of 47 x 32.5 mm – giving the carton pack an exceptionally slim look. The rapid volume change brings with it numerous possibilities for positioning products in just the right way to suit specific target audiences, so the products can be matched to the spending power of the relevant target group and the beverage volume required – especially with premium products.
The filling machine technology from SIG Combibloc is designed so that beverage manufacturers can expect a maximum of flexibility and performance. For instance, all seven combiblocXSlim volumes - of 80, 90, 100, 110, 125, 150 and 180 ml - can be filled using a single CFA 1224-36 filling machine from SIG Combibloc; this can be done at a high-speed output of up to 24,000 carton packs per hour.
Ihloff explained, “For carton packs with the same base dimensions, SIG Combibloc switching between different fill volumes takes just minutes.”
At Frisian Flag Indonesia, Cholid agreed: “With the filling machine for combiblocXSlim, we can quickly and securely package a range of beverages, and respond flexibly to the requirements of the market. We can select the beverage portion sizes to match the needs of the consumers.”