US - In an effort to meet the needs of consumers and generate excitement for its Pearl Vodka brand, Luxco Inc is upscaling and refreshing its packaging and adding three new flavors. To assist with the packaging aspect of the project, it called upon Saxco International LLC – a US packaging converter for the wine, spirits, beer and food industries.
“Our role was to help create a vibrant new contemporary appearance that would be strikingly noticeable to the eye and provide a prominent and marked shelf appearance,” says Rob Belke, vice president of sales at Saxco International. “Working closely with the brand’s manager and their design team, Saxco also had to complete its part of the project within the required time and budget parameters.”
As part of the new upgraded packaging that is more commensurate with the brand’s distinctive taste-classic, clean and smooth, Saxco sourced and supplied a high quality private mold flint glass bottle with a special beveled glass inset to showcase the new label designs. The glass was provided in two sizes—750ml and 1L.
The bottle additionally featured a new long neck to accommodate the embossed twist off metal closure. To complete its part of the project, Saxco also provided a transparent tamper-evident capsule which allowed the embossed Pearl logo positioned on the top of the silver metal cap to be viewed through it.
“Pearl Vodka’s new packaging better reflects the brand’s premium quality and taste,” says Ashley Ulkus, brand manager at Luxco. “The new bottle and closure is more closely aligned with the refinement of the brand and the new labels create a streamlined and eye catching look which we believe will allow for an enhanced display presence, both on and off premises and in home bars.”