AllPack 2016

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100 years of Coke’s contour in aluminium bottles

100 years of Coke’s contour in aluminium bottles, Coca-Cola, Ardagh Group, Asia packaging, beverage packaging
To celebrate the 100th year anniversary of the iconic Coca-Cola contour bottle, the beverage giant will launch a very special limited edition 25cl aluminium bottle.

The limited edition bottle will be manufactured at Ardagh Group’s specialist plant in Beaurepaire, France, and will feature a series of striking designs printed in high definition and resolution.

The aluminium bottle designs are expected to delight the brand’s millions of fans as well as serious collectors. Germany in particular is playing a starring role, with 10 individual designs, each representing a decade of Coca-Cola advertising campaigns.

The original contour shape, designed by the Root Glass Company of Terre Haute, Indiana, won enthusiastic approval from a delighted Coca Cola in 1915. Since the first aluminium contour bottle -called the M5  (Magnificent 5) - was introduced in 2006, Ardagh has proudly continued this tradition with a succession of outstanding limited edition bottles, celebrating famous sporting occasions as well as another anniversary bottle to commemorate the 125th anniversary of the Coca-Cola Company.

Woep Moller, Chief Commercial Officer at Ardagh Group’s metal division, said, “We have been associated with some memorable limited edition Coca-Cola bottles over the past few years, and in wishing Coca Cola our very best wishes for this remarkable anniversary, we are very pleased that we were able to join forces in manufacturing this very special edition aluminium bottle for the European and Asian markets.”

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