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Indian government redesigns its condom packaging to entice users

Indian government redesigns its condom packaging to entice users, Asia packaging, India packaging, healthcare packaging, packaging design
INDIA –
The Indian government is redesigning the packaging of its state-supplied condoms in a bid to attract the public to use them instead of the fancier-looking packaged versions sold commercially.

The ‘Nirodh’ condoms, manufactured by state-owned HLL Lifecare, are currently packaged in a white plastic wrapper with red text pertaining to product information, etc. About 650 million Nirodh condoms are given away to the public as part of the government’s safe sex campaign, but the unattractive packaging has turned many people off them.

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